Marekt Size

In 2022 there were 133.99 million births (WHO), of which about 16% of term infants and were admitted to the NICU. Our customers are healthcare and research facilities that intend to actively monitor newborn respiratory data in efforts to prevent life-threatening complications. With a sale price of $100, this is a market opportunity of $1.2M.

Go-to Market Plan

This device will be advertised through multiple channels that are focused on showing healthcare and medical devices. The current population this device will be advertised are pediatric professionals with an interest in respiratory and EEG monitoring. We are planning to sell this device to hospitals at the selling price of $100.

Business Model

As shown above, we plan to use B2B transactions to bring our product to hospitals. Once implemented it is meant to seamlessly integrate into current hospital monitoring equipment in the NICU.